On the Road: Kentucky's Roadside Commercial Architecture
1920-1960
An Online Exhibit Sponsored by the Kentucky Heritage Council
Introduction
Roadside commercial architecture of
the early-to-mid twentieth century is often taken for granted
by contemporary observers. Seen as unattractive reminders of
a less-sophisticated past, these gas stations, motor courts, and
refreshment stands were part and parcel of a movement which drew commerce
away from the downtown core and relocated it on the city's edge
and throughout the countryside. This dispersal of commerce was
made possible by the invention and adoption of the personal automobile.
Hardly any mode of transportation has been allowed to alter the
landscape as much as the automobile. No longer was commerce tied
to urban areas by fixed train and streetcar lines; by the 1920s,
the popularity of the automobile and state/federal policies fostered
the construction of new, evenly paved roads. A road building frenzy
resulted, which made possible commercial development at any convenient
location along Kentucky's thoroughfares.
Frankfort's downtown, pictured here, was shaped during the era of the walking and railroad city. Note that the buildings are spaced closely together along the railroad tracks to allow for quicker transit time.
This updated 1950s commercial strip, located on the Dixie Highway in Louisville, shows typical land distribution after the Second World War. Because the automobile made any place along the road just as accessible as the next, and because federal policies allowed for easy loans to build new commercial strips, a dispersed landscape was created. Compare this picture with the photo of downtown Frankfort to see the different land patterns created by transportation systems.
Travel promotion from Aetna Oil Company, In Kentucky , vol 9, no. 3, Autumn 1945.
By the time of the Great Depression,
the prevailing idea was to jump-start the economy through automobile
usage and construction of new service and recreational facilities
accessible solely by car. The effect of these policies, which
guide decisionmaking even today, was far-reaching. New types of
buildings were created to serve the automobile and a new dispersed landscape
was established. This exhibit focuses on commercial architecture of
the roadside in its infancy---from 1920 to 1960. It must be remembered
that, prior to this era, most businesses were housed in two-to-three
story "Main Street" buildings. The new commercial buildings were
extremely experimental, and went through several phases of evolution in
plan, style, and placement on their respective lots. The new pattern of
development changed Kentucky's landscape dramatically. It is difficult
to overstate the changes made when Americans began to reshape their
cities with cars. However, the historic buildings from this era
differ from what some call "sprawl development" today, mainly because
the structures were owned by local businesspersons and did not conform to
a single architectural mold. There were regional variations in building
types and forms. Thus, these structures have more local character
and contribute to a sense of place throughout Kentucky. Commercial
roadside structures and sites from this era are disappearing rapidly,
due to suburban sprawl. It is hoped that this exhibit will spark
an interest in preserving these unique reminders of the early automobile
age.
From an advertisement by Fruehauf Trailer Company questioning the allocation of highway tax money to uses other than road construction and maintenance, such as education and unemployment. The post- World War II era saw a large expansion of the nation's highways, ultimately resulting in the Interstate Highway system. In Kentucky, vol 9, no. 3, Autumn 1945.








